Playbooks

How we'd market your business.

Six example campaign plans, one for each kind of building-supply company we work with. Every number here is a planning target, not a past result. Real case studies from our founding pilot will be published on this page.

Example playbook

Tile & flooring showroom

Fill the showroom on Saturdays

Turn people browsing for new floors into booked showroom visits.

MetaGoogle SearchRetargeting

Who we target: Homeowners 30–65 within 25 km, recent movers, renovation interest
The offer: Design your room free in the studio, then bring it in for samples
Studio sign-ups: Target ≤ C$20 each
Showroom visit requests: Target ≤ C$80 each
Plan: Growth: Meta + Google Search, 8 creatives a month
What we report: Designs saved, visit requests, sold jobs marked by your team

Example playbook

Landscape & hardscape supply yard

Design it in winter, build it first in spring

Build a list of planned patio and driveway projects before the season starts.

MetaYouTube Shorts

Who we target: Homeowners 35–65 in detached homes within 30–40 km
The offer: Free backyard design with the yard's own paver catalogue
Studio sign-ups: Target ≤ C$15 each
Estimate requests: Target ≤ C$60 each
Plan: Local Starter through winter, Growth from March
What we report: Designs by product line, estimate requests, spring bookings

Example playbook

Stone & masonry dealer

Sell the front entrance, not the stone

Get homeowners to picture natural stone steps and veneer on their own house.

MetaGoogle Search

Who we target: Homeowners in older neighbourhoods within 25 km
The offer: See your entrance redesigned in 60 seconds
Studio sign-ups: Target ≤ C$18 each
Quote requests: Target ≤ C$70 each
Plan: Local Starter
What we report: Entrance and walkway designs, quote requests, contractor referrals

Example playbook

Paver manufacturer & dealer network

Push demand to every dealer, by postal code

Create homeowner demand across a region and route it to the nearest dealer.

MetaGoogle SearchYouTube

Who we target: One campaign per dealer territory, homeowners 35–65
The offer: Free design tool, branded to the manufacturer, leads routed to dealers
Studio sign-ups: Target ≤ C$15 each
Dealer-routed leads: Reported by dealer
Plan: Regional
What we report: Leads and designs by dealer, co-op spend reporting

Your Building SupplySponsored · Google

Contractor pricing, same-day delivery, a yard that answers the phone. Open an account in 2 minutes.

ExampleSearch ad

Example playbook

Building supply & lumber yard

Win the contractor account, then the homeowner

Grow contractor accounts and be the yard homeowners find first on Google.

Google Search & MapsMeta (trade audiences)Google Business Profile

Who we target: Contractors, renovators and landscapers within 50 km; homeowners searching locally
The offer: Trade account sign-up, plus local search for homeowner projects
Trade account applications: Tracked monthly
Calls and direction requests: Tracked from Google
Plan: Custom program
What we report: New trade accounts, calls, map views, first orders

Example playbook

Kitchen & bath showroom

Backsplash first, full kitchen next

Use a small, easy decision to start a bigger kitchen conversation.

MetaRetargeting

Who we target: Homeowners 30–60, renovation interest, within 25 km
The offer: Design your kitchen free, then book a design consult
Studio sign-ups: Target ≤ C$20 each
Design consults booked: Target ≤ C$90 each
Plan: Growth
What we report: Kitchen designs, consults, quoted value

Want the playbook for your market?

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